Exhibitors and visitors agreed: The 29th edition of Iran agrofood was an overwhelming success.
Ramin Ahmadzadeh of Efpromm emphasised “The show was great, and as far as serious customers are concerned, I can say it was beyond our expectations.”
Exhibitors and visitors agreed: The 29th edition of Iran agrofood was an overwhelming success.
Ramin Ahmadzadeh of Efpromm emphasised “The show was great, and as far as serious customers are concerned, I can say it was beyond our expectations.”
It was the massive influx of well over 40,000 visitors and the thousands and thousands of serious B2B meetings that made this edition so successful for the 616 exhibitors from 17 countries exhibiting in 18 halls, up from 311 exhibitors last year.
The strong growth reflects positive IMF and World Bank assessments, a recovery in consumption and a strong expansion in imports and exports – see Economic outlook Iran by GTAI of 13 May 2022.
The halls were literally stormed, full of exhibitors and trade visitors engaged in business talks.
The decades-long success story of Iran agrofood as the most important agrofood platform for Iran and its neighbouring countries thus continues with the 2022 event.
Organised by the German trade fair specialists fairtrade and their Iranian partner Palar Samaneh, the 29th edition took place at the Tehran International Permanent Fairgrounds from 17 to 20 June 2022.
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With its four dedicated partial fairs Iran agro, Iran food + bev tec, Iran food ingredients and Iran food + hospitality, Iran agrofood covers the entire value chain from field to fork.
And this is how the individual sub-fairs are allocated on the exhibition site.
National pavilions at Iran agrofood 2022 participated from Brazil, Germany, the Netherlands and Türkiye.
The Brazilian Pavilion featuring eight exhibitors at Iran food + hospitality 2022 has been booked by the Brazilian Embassy in Tehran.
The German Pavilion at Iran food + bev tec 2022 was presented by the German Federal Ministry for Economic Affairs and Climate Action, in cooperation with the Association of the German Trade Fair Industry AUMA and VDMA Food Processing and Packaging Machinery.
The Dutch Pavilion at Iran agro 2022 has been organized by the Embassy of the Kingdom of the Netherlands in Tehran.
The Türkiye Pavilion at Iran food ingredients, Iran agro & Iran food + bev tec 2022 offered dedicated solutions and technologies for the Iranian agricultural and food industry.
With more than 82 million inhabitants, Iran has long been the largest food market in the Middle East. Expenditure in the F&B sector is growing steadily and F&B production ranks among the largest segments of the Iranian processing industry.
Accordingly, the demand for food and beverage ingredients is rising continuously. So it is only natural that more and more leading international and regional ingredient suppliers take part in Iran food ingredients.
The growing interest in Iran became also apparent over the past few years when many international ingredient suppliers opened application labs in Iran for the local development of taste, scent and care solutions. With Iran food ingredients, fairtrade and Palar Samaneh are responding to the request of exhibitors for their own partial tradeshow under the umbrella of Iran agrofood.
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